Nature’s Own reveals its new ‘Body Smart’ brand positioning and signs three ambassadors
Vitamin and supplements brand Nature’s Own has revealed its new brand positioning ‘Body Smart’.
The positioning taps into how making a small change in meeting what your body needs can lead people to excel in reaching their goals.
Mark Ho, senior brand manager at Nature’s Own, said: “Through our new positioning and Nature’s Own Body Smart team, we hope to provide our consumers a holistic approach to health in order to drive legitimacy and be seen as the brand that truly understands what bodies really need.
“When we look to our agency to develop creative for a new positioning, we’re looking for a long-term approach that will connect the brand with our direct consumer ongoing – and we’re proud of the relevant and compelling work that has been done to date.”
Alongside the campaign, which will run for the rest of the year on TV, in-store, digital and social, Nature’s Own has signed on three new ambassadors, Sally Pearson, Simon Black and Silvia Colloca.
At the brand’s launch event, Pearson said she was thrilled to partner with Nature’s Own.
“It’s an honour to be teaming up with such an Australian heritage brand and alongside Simon and Silvia, I’m truly excited to be leaning on my past professional experience in providing sound tips and tricks on how I’ve learnt to become smart about my own body and perform at my best,” Pearson said.
Black, Colloca and Pearson are Nature’s Own’s new ambassadors
The campaign was created by Publicis. A public relations campaign will also support the launch, executed by Haystac.
Credits
Client: Sanofi Consumer Healthcare
Agency Partners
Haystac: PR & Communications
Publicis: Digital, TVC & Creative Production
Media: Mindshare
