NBN eyes connection in $30m-plus media pitch; places focus on digital
Publicly-owned NBN Co is pitching its $30 million media account, attracting the attention of the market’s international holding groups looking to pry the account away from Mediabrands’ UM Australia, Mumbrella can reveal.
It is understood the telecommunications company has invited five agencies, including UM, GroupM’s Mindshare, and Publicis’ Spark Foundry and Razorfish, with the list to be shortened to three by this week’s closure. There are also two independent agencies in the running, with any existing telecommunications client conflicts ruling out other top media agencies.
