Never underestimate how celebrities can influence issues
From fracking to anti-vaxxers, PR advisers would do well to remember the power of celebrity voices on serious issues, writes Tony Jaques.
Does it really matter when self-styled influencers enter into important public issues? Like the recent headlines when the 20-year-old wife of an Australian football player spoke out against vaccination and told her 7,000 followers that hospitals can’t be trusted.
The answer is yes, it does matter. Celebrities are welcome to hold nutty notions about the latest super food, about steaming intimate parts of their bodies, or the supposed benefits of drinking their own urine. Or even rapper B.o.B. insisting the earth is flat.
The cities in the background are approx. 16miles apart… where is the curve ? please explain this pic.twitter.com/YCJVBdOWX7
