New body care brand taps The Sphere Agency for launch

A new body care brand is rolling out into Woolworths, and has appointed The Sphere Agency to lead brand strategy and its launch campaign, Mumbrella can reveal.

The independent creative agency has been tasked with refining the brand platform, defining the brand’s tone of voice.

The brand, Soma, was developed to “fill a clear gap in the market” between basic supermarket body care and expensive luxury brands. It is described to deliver “premium fragrances and luxurious lather at supermarket prices”.

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