New Horizons tells customer stories as it looks to become NDIS provider of choice
Disability services provider New Horizons has recruited customers to highlight the organisation’s experience in the disability sector as it looks to become a National Disability Insurance Scheme (NDIS) provider of choice.
The campaign, created by Mammal, sees three customers list the ways in which New Horizons has helped them reach their goals with David, Sarah and Michael using the campaign’s slogan ‘my wellbeing’ as “seeing the world”, “having confidence” and “being part of a team”.
The digital video campaign is a shorter version of the television advertisement solely focusing on one of the three customers at a time while the radio ad uses David’s trip to America as an example of “wellbeing done well”.
Head of marketing & communications at New Horizons, Ryan Watson said they wanted the campaign to reflect their unique and customer first approach making it only fitting to have real customers tell their story.
Creative partner at Mammal Luke Chess said: “The really evident difference about New Horizons is their wellbeing based approached. Every customer gets tailored service, and a wellbeing plan that’s unique to their needs – a crucial difference that we’ve placed at the heart of this campaign”.
The campaign is running across online, social media, digital platforms, TV and radio.
Credits:
- Strategy, Creative, Production: Mammal
- Director: James Tyrrell and Optika Creative
- Photographer: Helen Coetzee
- Media: Blue Sky and Yango
- Client: New Horizons
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