Optus, Nine, Twitter, FFA and Samsung to speak at Sports Marketing Summit, final agenda revealed
The man driving Optus’ English Premier League strategy will sit alongside representatives from Twitter, Nine Network and the Football Federation of Australia (FFA) in a panel unpicking what the future of sports broadcasting will look like at the upcoming Mumbrella Sports Marketing Summit.
Paul Rybicki, head of TV, mobile and video at Optus is driving the telco’s broadcast strategy for the English Premier League which will see all the games delivered to fans via the internet on apps and a 24/7 dedicated channel – a first for Australia.
He will be joined on the panel by Nine Entertainment Co., managing director Amanda Laing, Twitter’s head of sports partnerships, Jonno Simpson, and Luke Bould, head of commercial and media rights for the FFA which is in the midst of renegotiating its broadcast rights for the A League.
(l-r): Luke Bould, Amanda Laing, Jonno Simpson, Paul Rybicki
They join keynote presenter Adam Deutsch, ESPN’s head of international digital strategy, CEO of the Australian Paralympic Committee Lynne Anderson, head of Seven West Media Tim Worner, GroupM’s mobile guru Venessa Hunt, and Iris regional ECD Grant Hunter on the program.
Another session added to the agenda will look at the best practice and upcoming innovations in in-stadium advertising, with DT managing director John Du Vernet examining how things such as virtual reality will change the game for brands in connecting with fans around live sporting events.
Also added to the line-up is a session examining how teams, codes, brands and broadcasters can make the most of their assets by targeting some marketing muscle at multicultural communities. Red Elephant founder Patrick Skene will look at some successful examples of strategies which have been adopted locally to connect with harder to reach fans.
(l-r): Simon Lethlean, Holly Adams, Patrick Skene, John Du Vernet
Samsung’s head of partnerships Holly Adams joins the line-up for the More Women in Uniform panel, examining the potential for marketers and broadcasters with the increasing attention being put on female sports.
Adams is joined in that session, which is chaired by the director of Womensport and Recreation Association Louise Evans, by AFL general manger of game development, Simon Lethlean, who is involved in the formation of the new women’s AFL League, which will launch next year.
Samsung recently announced as a major sponsor of netball properties, including the national Diamonds team, NSW Swifts and Qld Thunderbirds, and launched its ‘Rethink Role Models’ campaign.
https://www.youtube.com/watch?v=1nsyIw0k_Iw
Other sessions already announced for the day include: when to keep or dump a sponsorship; how mobile has changed sport; the sports betting debate; an in-depth look at the opportunities around e-sports and grass roots sports; and a session on how the new female sports leagues are changing the rules for fans and, in turn, broadcasters and marketers.
To see the full program and to book your tickets click here.
