Optus, Nine, Twitter, FFA and Samsung to speak at Sports Marketing Summit, final agenda revealed

Alex Hayes

June 28, 2016 10:55

The man driving Optus’ English Premier League strategy will sit alongside representatives from Twitter, Nine Network and the Football Federation of Australia (FFA) in a panel unpicking what the future of sports broadcasting will look like at the upcoming Mumbrella Sports Marketing Summit.

Paul Rybicki, head of TV, mobile and video at Optus is driving the telco’s broadcast strategy for the English Premier League which will see all the games delivered to fans via the internet on apps and a 24/7 dedicated channel – a first for Australia.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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