News Corp unveils cost-per-completed-view solution for programmatic video
News Corp Australia has released a cost-per-completed-view solution for programmatic video, in partnership with software company Telaria.
News Corp’s general manager of commercial operations, Jason Denny, said it offers something the “walled gardens” of Facebook and Twitter can’t.
CPCV buys for prog video have been a thing since at least 2012.
Nice one NewsCorp, once again trying to prove your digital credentials and falling behind woefully.
To quote Ralph Wiggum on his first day as an agency coordinator at Holt St: “Whats A Data?”
It is actually a ‘stream completion’. They have no idea how many people viewed it.
Guessing I can palm off my manual optimisation to news to manage so I don’t have to? Q
CPCV has always been an optimisation technique for buyers but mostly a manual process. This looks to take that headache away from the buy side and automate it.
Isn’t this an Unruly product?
And yes, completed views have been around since way before 2012.
I guess everything old is new again
Most if not all platforms allow this anyway, if you utilise a DSP that cannot buy CPCV then I’d imagine a long list of challenges within your business.
This article is doing nothing more than occupying pixels.
True, but this would be space age for News, hence the useless announcement.
Really?? Curious what bidder you’re using? I’ve tried most and none work at scale. As a previous commenter mentioned, I reckon this free’s up time on the campaign mgmt side for buyers. Would only be interesting if this is offered beyond News Ltd. inventory.
“CPCV… in Programmatic.. a first one in AU”???
Teads is selling and advocating that solution, including in programmatic, at any billable second .. for Years, including in Australia!!
But we are in an era where Spreading fake news is the norm no?
Particularly if that news originated at NewsCorp!
really ???? 2015 called , they want this article back !