Nine creates Australia’s ‘most powerful data ecosystem’, changes costing model for 9Now
9Now, The Sydney Morning Herald, The Age, The Australian Financial Review, Domain and Pedestrian Group will now have a unified data offering, together with Nine’s existing assets, as part of the media company’s dedication to providing what it is calling “the most powerful data ecosystem of any Australian media company”.
As part of the Nine’s 2020 upfronts event the company also announced a new advertising effectiveness offering and a change in its costing for 9Now with a focus on cost-per-completed-view.
Nine has unified its data proposition across its entire ecosystem, including the former Fairfax entities and its BVOD offering
Tipstone 3.0. More hot air than a Saharan breeze.
Boosted “Considration” by 5% Voice + Codral. What’s “Considration”? Also exceeded “Visitaton” for NT…
Hi there,
Did you post this comment on the wrong story? I can’t find what you’re talking about.
Thanks,
Vivienne – Mumbrella
Typos in Powered slide
Oh, yes, indeed. You are correct.
I don’t have editing power over those, but will flag with Nine and and try to get it fixed.
Thank you. I felt like I was losing my mind for a second there.
Vivienne – Mumbrella
5 years ago the same story with Tipstone – albeit without the 5m launch event. Still attacking the same competitors too.
https://mumbrella.com.au/ceo-claims-nines-new-data-division-tipstone-puts-google-second-tier-218160