Next-gen football stars championed in new adidas brand campaign

July 13, 2023 8:58

Sports brand adidas has unveiled its newest brand campaign, in line with the FIFA Women’s World Cup, aiming to drive more global attention for the game, as well as inspire young women.

Featuring stars including Jenna Ortega, David Beckham and Lionel Messi, as well as new-gen football talents Alessia Russo, Lena Oberdorf and Matilda player Mary Fowler, the new platform, ‘Play Until They Can’t Look Away’ aims to celebrate the skills that football players are renowned for – vision, interception, power, creativity and accuracy.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.