Nine boss Hugh Marks signals new approach to sports rights

Hugh Marks, CEO of Nine Entertainment Co, has signalled that the company will prioritise owning sports rights across multiple formats rather than just for free to air in any future deals.

Following today’s financial results announcement – which saw total revenues decline 3.5% to $1.238bn, an EBITDA (earnings before interest, tax, depreciation and amortisation) profit of $205.6m (up 1.9%), and a $203.4m net loss after tax – Marks told Mumbrella future negotiations would focus on Nine’s transformation beyond being a linear broadcaster.

 

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