Nine MSN boss Pollard: We won’t be charging for news content

NineMSN has ruled out charging consumers for online news content, CEO Joe Pollard has said.  

In a posting on her company blog, Pollard said: “As Australia’s largest online publisher, ninemsn is frequently asked about our own business strategy when it comes to revenue generating streams for our news product. For the record, we do not intend to charge for our online news content.” She added:

“As premium, innovative and differentiated as our news product is, introducing a charge for our audience to consume it is just not part of ninemsn’s game plan…but nor is this really what the “paying for online news content” argument should be about anyway.

“At ninemsn, we firmly believe an advertiser-funded model is what Australian audiences expect and accept when it comes to the consumption of online news.”

Her comments as the Rupert Murdoch-led News Corp – which includes News Digital Media in Australia – continues to hone its strategy to persuade consumers to pay for at least some of its online content.


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