Nine’s Buying Blind premieres with 608,000 metro viewers, finishes behind ABC’s Back in Time for Dinner
Nine’s latest attempt to capitalise on Australia’s real estate obsession, Buying Blind, debuted last night with a metro audience of 608,000 viewers, according to OzTAM’s overnight preliminary ratings.
The show ran from 7:30pm to 9:00pm and its premiere figure placed it behind competitors Masterchef on Ten (852,000), House Rules on Seven (674,000) and ABC’s 8:30pm offering Back in Time for Dinner (622,000).
From a house to a home… These beautiful transformations need to be seen to be believed! ? #BuyingBlind pic.twitter.com/rfn5WarwZx
— Buying Blind (@BuyingBlind) June 5, 2018
Masterchef also topped the key advertising demographics of 16-39s, 18-49s and 25-54s, with Buying Blind not making an appearance in the top five programs across these age brackets.
The only shows to surpass the 1m viewers benchmark last night were the news offerings on Seven (1.077m) and Nine (1.025m).
Overall, Seven won the evening with a 17.7% main channel share, thanks in part to Home & Away, which had 695,000.
Nine was only just behind with 17.0% and Ten placed third with 15.8%. ABC had a 12.3% audience share and SBS was on 5.8%.
The most-watched multi-channel was 7mate, which snared 5.1% of the audience for the evening.
9Go was in second for the multi-channels, with 3.7% of the market.
9Go is the home of the network’s latest dating play Love Island, which failed to make the top 20 programs list for the multi-channels – with 157,000 tuning in live on 9Go – however the show topped its target demographic of 16 to 39s on the multi-channels. According to OzTAM, 77,000 16-39 year olds tuned in, with the show most popular in Brisbane (26,000).
The show placed second in 18-49s with 101,000, behind 7mate’s Outback Truckers on 104,000. In the slightly older 25-54 demographic, Outback Truckers was also on top (117,000), with Love Island in second place (96,000).
Once multi-channels were added to the equation, Seven Network remained on top, with 27.9%, ahead of Nine Network’s 25.3%. Network Ten had 21.5%, ABC 17.1% and SBS 8.2%.
I would like to know how much money the show puts into the program.
Lots of new furniture?
User ID not verified.
I have just watched buying blind for the first time tonight and I couldn’t stop crying for what you did for this beautiful family in Melbourne. This show definitely ticks the boxes for me. Loved it and I will be watching next time. Thank you for doing what you are doing for people that need your help.
User ID not verified.
I absolutely love this show ! I was in tears of happiness for the first episode and even more for that beautiful family in Melbourne ! Please make more episodes ! This show is definitely a winner !
User ID not verified.
When someone has over a million dollars to spend on a house why are these people getting help? These home buyers are saying that they want to remain in the catchment are that the kids school. When they moved back to Melbourne 12 months ago they made the decision to put their kids in schools in areas that are well known as pricey suburbs (which family would be aware of as lived previously in Melbourne for many years) rather than settling further away from the city where they would definitely be able to purchase a home for the million dollar mark. Why not assist families who are really struggling ??
User ID not verified.