Nine’s Buying Blind premieres with 608,000 metro viewers, finishes behind ABC’s Back in Time for Dinner

Nine’s latest attempt to capitalise on Australia’s real estate obsession, Buying Blind, debuted last night with a metro audience of 608,000 viewers, according to OzTAM’s overnight preliminary ratings.

The show ran from 7:30pm to 9:00pm and its premiere figure placed it behind competitors Masterchef on Ten (852,000), House Rules on Seven (674,000) and ABC’s 8:30pm offering Back in Time for Dinner (622,000).

Masterchef also topped the key advertising demographics of 16-39s, 18-49s and 25-54s, with Buying Blind not making an appearance in the top five programs across these age brackets.

The only shows to surpass the 1m viewers benchmark last night were the news offerings on Seven (1.077m) and Nine (1.025m).

Overall, Seven won the evening with a 17.7% main channel share, thanks in part to Home & Away, which had 695,000.

Nine was only just behind with 17.0% and Ten placed third with 15.8%. ABC had a 12.3% audience share and SBS was on 5.8%.

The most-watched multi-channel was 7mate, which snared 5.1% of the audience for the evening.

9Go was in second for the multi-channels, with 3.7% of the market.

9Go is the home of the network’s latest dating play Love Island, which failed to make the top 20 programs list for the multi-channels – with 157,000 tuning in live on 9Go – however the show topped its target demographic of 16 to 39s on the multi-channels. According to OzTAM, 77,000 16-39 year olds tuned in, with the show most popular in Brisbane (26,000).

The show placed second in 18-49s with 101,000, behind 7mate’s Outback Truckers on 104,000. In the slightly older 25-54 demographic, Outback Truckers was also on top (117,000), with Love Island in second place (96,000).

Once multi-channels were added to the equation, Seven Network remained on top, with 27.9%, ahead of Nine Network’s 25.3%. Network Ten had 21.5%, ABC 17.1% and SBS 8.2%.


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