Non-profit organisation Global Sisters calls on Australia’s ad industry for support

Global Sisters is seeking the help of Australia’s advertising and marketing community to train underprivileged women to build businesses.

The initiative, which is backed by former Clemenger BBDO CEO Nick Garrett who acts as a board member, wants people – not companies – to donate time to coach the women and help them be entrepreneurial.

Garrett said people in ad land already love building brands and businesses, so it’s a great opportunity for good people to give back.

The organisation works with Australian women who are unemployed, on welfare or are in low-paid, unstable work. The program includes business education, coaching, micro-finance, and sales and marketing support.

CEO and founder Mandy Richards told Mumbrella the creative industries could “#BackHerBrilliance” by donating their time to assist with skills including copywriting, design and art direction, brand or customer strategy, social media strategy, digital production, film and content production, and business management.

“More than anything else, our Sisters need help from the creative industries through business coaching, live training or pro bono consulting projects. The industry’s specialist skills and problem-solving capabilities will make a significant difference by helping these women to grow their businesses and create true financial resilience for them and their families,” Richards told Mumbrella.

“It doesn’t matter if you have two hours or 20 hours that you want to donate, it all makes a huge impact.”

Help can be offered flexibly and remotely.

Interested professionals can find out more about donating their time here.


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