NRL gets players involved in membership drive
The NRL is kicking off its membership drive with an inaugural membership summit to be held at the Rugby League Central Moore Park and players competing to see which club can sign the most players.
With the aim of doubling NRL club memberships by 2017, members of the Holden Kangaroos and stars of the NRL have taken to NRL.com, Twitter and YouTube to talk to fans about the importance of being a club member.
The NRL currently has 220, 000 members, doubling this will generate $50 million in revenue.
Paul Kind the NRL’s GM of commercial: “2013 has certainly been a year of success in the social media space and showcasing how we intend to add to what was a successful season in terms of what we launched which was a process called Mission Control, a social media strategy around State of Origin and Grand Final.”
“Which for us was about taking the opportunity when three million people are engaging with a broadcast of Origin, but importantly amplifying that beyond our traditional fans and using social media to work beyond the boundaries of the audience we’ve got and know – which is the live attendants, the audience, the club members. The game is at a point now where it’s looking to create amplification beyond its significant fan base.”
The race for clubs to sign up the most members has seen players, including Greg Inglis, Cooper Cronk and Johnathan Thurston, create videos in which they play pranks on rival players boasting of their respective club’s efforts to sign up members.
Thurston said in a statement: “Even when we are on the other side of the world we are all conscious of how important our members are to us. On and off the field our members are with us every step of the way, having the support of great members like we have makes such a difference to our club.”
The membership summit, to be held tonight, will feature speakers including former Atlanta Spirit CEO Bernie Mullen and the Seattle Sounders’ Bart Wiley. NRL clubs will also be represented.
“Its certainly about the 2013 success in the social media space and showcasing how we intend to add to what was a successful season in terms of what we launched which was a process called Mission Control, a social media strategy around State of Origin and Grand Final. Which for us was about taking the opportunity when 3million people are engaging with broadcast of Origin, but importantly amplifying that beyond our traditional fans and using social media to work beyond the boundaries of the audience we’ve got and know, which is the live attendants, the audience, the club members, the game is at a point now where it’s looking to create amplification beyond its significant fan base because we’re in a growth period off the back of signing a billion dollar broadcast deal.
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The difference between NRL and AFL as professional sports in this country is amazing. This ad is evidence of that.
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Wow… that really sucks even for the NRL. Great game, sad that it is marketed by clowns
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