Observations from the PR industry after two years as a Sydneysider

Coming up to the end of my second year in Australia and still a relative newbie with the talented people at 303 MullenLowe in Sydney, now felt like a good time to reflect on the journey that brought me here, and what I’ve learned from the best part of the past two decades in the restless and rewarding world of PR and communications.

PR practitioners care more about the results we chase than any other field I’ve ever come across.

Only those who have worked in PR will ever know the exquisite pain of seeing your carefully crafted story bumped from the news agenda, or the unbridled joy of seeing your yarn splashed across the morning papers. For one reason or another we’ve chosen to work in a field where we spend all our time talking about other people, about how good our clients, CEOs or brands are.