Off Air

Heading-SFWWhats happens when on-air talents step away from the spotlight? Are they doomed to a boring life of obscurity or do they have greater control of their career? In a feature that first appeared in Encore, Megan Reynolds investigates.

When Mindy Thomas resigned her post as a radio announcer to become a behind-the-scenes producer, it was her friends that experienced the greatest fallout via her Facebook page.

“When you’re on air, you’re constantly walking around thinking, ‘oh, I just stubbed my toe. How can I use that on my show?’ When I became a producer, I had no outlet for those witty anecdotes and so I turned to Facebook,” says Thomas, now the producer of WSFM’s Jonesy and Amanda breakfast show.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.