‘OK to Say No’ campaign attempts to pressure agencies to withdraw marriage equality support

An email campaign has been launched aimed at pressuring marketers who have publicly declined to work for opponents of marriage equality to think again.

The “OK to say no” email – the work of Dean Millington, boss of Sydney based agency Antidote Marketing – lists the names of individuals whose details appear on the “Say No To No” website.

The “Say No to No” campaign, started by creative agency The Royals, asked industry professionals to publicly pledge to “say no to no” and agree to not work on any campaigns opposing marriage equality.

Millington’s anti “Say No To No” campaign

Hundreds of individuals working within the communications industry have already gone public on their commitment not to work for no campaigners in the plebiscite.

But Millington argues that the pledge is an attack on freedom of thought. The email – headed “Freedom of Thought…it powers creative agencies” urges people remove their name from the ‘Say No to No’ list.

Millington’s social media profile

“It may have seemed like a nice idea at the time but if you are an advocate for freedom of thought (as described in Article 18 in The Universal Declaration of Human Rights) please consider removing your name from this list,” the email states.

The email cuts and pastes a list of those of those who have put their names on the “Say No to No” website.

A “Whoops! Take me of the list” button has been created on the email which opens an automated email to “heallyeah@saynotono” with the subject line “please remove me and my organisation from the Say No To So [sic] Website”.

The email says it aims to create “respectful discussion” around issue of same sex marriage, reminding those signed up to the Say No to No website, many Australian support the current definition of marriage.

“To date, neither side of the debate has resorted to disrespectful tactics so lets not prejudge what may or may not be said during the lead up to the promised plebiscite.”

Antidote Marketing’s clients include Pfizer, Sanofi, Allergan, Novartis and AstraZeneca.

Millington confirmed to Mumbrella that he is one of the people behind the email, but declined to comment further until later in the week until he consulted with fellow organiser Dr Con Kafataris. His Facebook profile features the message “It’s OK to vote no” and an image of a blue man and pink woman wearing a wedding veil.

The email:

The “OK to say No” email

August 31 update: The OK to Say No campaign has now offered eight pages of comment, but insisted that it should be run in fuill or not at all. The comment from Dr Con Kafataris can be seen in the discussion thread below.


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