OMA appoints Red Ant Design to create automated out of home platform

The Outdoor Media Association has appointed Red Ant Design to create Australia’s first ‘automated proposal platform’ (APP).

Red Ant Design’s new platform, which will be built in Sydney, will allow media agencies to request proposals from OMA members and combine those proposals into a campaign.

Moldrich says the new platform will help agencies and clients “utilise the benefits” of out of home

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