OMD wins $7m Ancestry.com.au
Omnicom media agency OMD has won a pitch with PHD, AKA, Amnesia and two other agencies for the $7m account of Ancestry.com.au, the family history website Ancestry.com.au.
The announcement:
Media strategy, planning and buying company OMD Australia today announce that following a competitive pitch they have been appointed to the $7m national media planning and buying account for Australia’s leading family history website Ancestry.com.au.
Synonymous with connecting people with their roots Ancestry.com.au launched in 2006, and is part of a global network of nine Ancestry websites, offering members access to more than 6 billion family history records and over 20 million family trees from around the world.
Ancestry.com.au Managing Director Debra Chesterton comments: “We’re really thrilled to be working with OMD. Throughout the process they demonstrated the sort of rigor and insightfulness that we are looking for in a media agency and their appointment is a key part of driving Ancestry.com growth in the Australian and NZ markets”.
Mark Jarrett, General Manager, OMD Sydney comments: “We’re very excited to be working with Ancestry.com.au and look forward to welcoming them into the OMD family. This win completes a great 6 months of consistently demonstrating our expertise in the areas of data, direct and digital with competitive wins of Weight Watchers, e-Harmony, Ancestry.com.au and Radio Rentals”.
