Optus follows up its ‘5G explained by 5Gs’ with five video game characters explaining bandwidth

Optus has continued its ‘5G explained by 5Gs’ campaign, which launched two weeks ago, this time introducing five game characters to explain bandwidth.

Five characters, gathered together on the set of a sitcom, discuss the merits of 5G, including the fact that improved bandwidth across the 5G means more players can play different games at any time. 

The animation was executed by Alt.vfx, based on actor footage.

Post supervisor, Jay Hawkins, explains: “This was a fun one. We knew we had to convey these as video game characters and not just something plucked out of a cartoon, so we played on styles from different genres and eras of games to allow for a quick read.

“Shooting with proxy ‘human’ talent on set allowed us for real world interaction and a great base for us to bed our game characters into reality.”

Melissa Hopkins, head of marketing for Optus, said: “This is my personal favourite. A thoroughly enjoyable ad, that’s had an incredible amount of craft and love applied. The finish on this execution is second to none, as an industry we should be incredibly proud of the talent we have here in Australia.”

The previous ads used grannies, guitarists and geniuses to demonstrate different features of the 5G network.

The campaign was created by Bear Meets Eagle on Fire, with Andreas Nilsson director for Revolver/Will O’Rourke.


Client: Optus
Creative Studio: Bear Meets Eagle on Fire

Production Company: Revolver/Will O’Rourke
Director: Andreas Nilsson
Managing Director/ EP: Michael Ritchie
Executive Producer: Pip Smart
Producer: Caroline Kruck
DOP: Stefan Duscio
Production Designer: Michael Iacono

Editor: Peter Sciberras
Edit House: ARC EDIT
Editorial EP: Joseph Perkins
Editorial Producer: Olivia Carolan

Visual Effects and Animation: Alt.vfx
Post Supervisor: Jay Hawkins
Post Producer: Tyrone Estephan
Colour: Ben Eagleton
Sound & Music: Rumble Studios

Photographer: Julian Wolkenstein
Production: Photoplay Photography
Executive Producer: Alison Lydiard
Producer: Ross Colebatch
Retouching: Cream Electric Art


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