Optus follows up its ‘5G explained by 5Gs’ with five video game characters explaining bandwidth
Optus has continued its ‘5G explained by 5Gs’ campaign, which launched two weeks ago, this time introducing five game characters to explain bandwidth.
Five characters, gathered together on the set of a sitcom, discuss the merits of 5G, including the fact that improved bandwidth across the 5G means more players can play different games at any time.
The animation was executed by Alt.vfx, based on actor footage.
Post supervisor, Jay Hawkins, explains: “This was a fun one. We knew we had to convey these as video game characters and not just something plucked out of a cartoon, so we played on styles from different genres and eras of games to allow for a quick read.
“Shooting with proxy ‘human’ talent on set allowed us for real world interaction and a great base for us to bed our game characters into reality.”
Melissa Hopkins, head of marketing for Optus, said: “This is my personal favourite. A thoroughly enjoyable ad, that’s had an incredible amount of craft and love applied. The finish on this execution is second to none, as an industry we should be incredibly proud of the talent we have here in Australia.”
The previous ads used grannies, guitarists and geniuses to demonstrate different features of the 5G network.
The campaign was created by Bear Meets Eagle on Fire, with Andreas Nilsson director for Revolver/Will O’Rourke.
Credits
Client: Optus
Creative Studio: Bear Meets Eagle on Fire
Production Company: Revolver/Will O’Rourke
Director: Andreas Nilsson
Managing Director/ EP: Michael Ritchie
Executive Producer: Pip Smart
Producer: Caroline Kruck
DOP: Stefan Duscio
Production Designer: Michael Iacono
Editor: Peter Sciberras
Edit House: ARC EDIT
Editorial EP: Joseph Perkins
Editorial Producer: Olivia Carolan
Visual Effects and Animation: Alt.vfx
Post Supervisor: Jay Hawkins
Post Producer: Tyrone Estephan
Colour: Ben Eagleton
Sound & Music: Rumble Studios
Photographer: Julian Wolkenstein
Production: Photoplay Photography
Executive Producer: Alison Lydiard
Producer: Ross Colebatch
Retouching: Cream Electric Art
topics
5g
Alt.vfx
Andreas Nilsson
Bear Meets Eagle on Fire
Jay Hawkins
Melissa Hopkins
Micah Walker
Optus
Revolver/Will O’Rourke
I love it. Favourite of the bunch. 10/10.
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Whatever you think of the campaign, you have to admire the originality of the client. Well done Optus for standing out and bringing fun to a very dull category.
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Great work! BMEOF. Nicely done!
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Now THIS is what the other ads should have done all along. Clear and simple take away for the consumer.
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Well those first flattering comments were quick off the mark.
I’ll provide a more impartial point-of-view: I want to like this campaign, but the “5 G” puns underpinning each execution haven’t delivered much in the way of entertaining or informative content. This one is perhaps a little better though.
At least this execution directly relates to and highlights the benefit – 5 gamers to highlight faster gaming speeds. Got it. The cheesiness of the spot seems like a missed opportunity to do something more fun though. (Canned laughter for an unfunny spot? Only highlights just how unfunny it is.)
Either way, props to the client to doing something truly original for the category. Telstra and Vodafone could learn something from this campaign. I just hope they can follow with some stronger work – not sure how many more “5 G’s” they can squeeze out this bad pun…
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I wondered about the canned laughter myself but my guess is that they were trying to create a sort of ‘sitcom’ environment where there’s a ‘live crowd’?
Donut man makes this spot for me. he should just be the face of it.
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Like this one! Some of the previous 5G stuff is a bit lofty/ not clear about the benefit but i do think this series of spots does hit the key benefits.
This spot specifically will resonate with families…. especially those with gamers in the family!
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I’m not sure who the ad is targetting. But what do I care as they don’t offer it where I live, and their mobile coverage falls back to 3G lots of the time.
My guess is that it was the 5 Gs (the grannies) that designed their roll-out plan.
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I can only assume that canned laughter is a satirical dig at outdated multi-camera Sitcom format. A juxtaposition to online gaming and how “the youth” engage with content.
But maybe it went over my head.
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There is no getting away from how bad this is. I agree with the client’s remarks that we should be proud of the talent we have in Aus, but we need to create great work to back it up. This is not it. No matter how much and how publicly the client tries to butter it up.
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You are either:
a) An idiot.
b) An embittered rival who was fired from the account.
c) Both
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Hats off to everyone involved, so good to see a campaign that’s not only informative, but creatively strong too. Can’t think of another recent campaign that has pulled this off as good as this one has.
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Couldn’t disagree more. Work is fan-bloody-tastic.
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What an idiotic comment. You should be embarrassed. Maybe try and cloak your obvious agenda next time.
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I’m always highly suspicious of people who attack those having different opinions with insulting language @These are great and @It obvious (it’s?) who mentions an embittered rival in listed options. That was a Freudian slip if every I heard one.
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I’m always highly suspicious of people who have the temerity to attack work that’s clearly above the industry standard. There’s a lot of bad work in Australia, and this is far from it.
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