Roxy Jacenko, director of Sydney-based public relations firm, Sweaty Betty PR, took aim at the entire public relations industry during a recent appearance on The Lazy CEO podcast, claiming that “every PR agency has become so f***ng lazy” with their reliance on influencer marketing, and that “everyone has forgotten about traditional [media].” Such sweeping statements were sure to attract the ire of the PR industry, and were seemingly said in order to do just that. Well, it worked. Here, Sally Branson explains how calling an entire industry ‘lazy’ is the laziest thing she’s heard all year.  

This year was a more low key upfront for Seven, writes TrinityP3’s Stephen Wright. In the latest of his Upfronts series, Wright highlights how the network largely avoided shiny new announcements in favour of highlighting news and sport and the power of that content to drive an emotional connection.