Paid, owned and earned: whose role is it anyway?
In this opinion piece Tom Robinson argues many agencies are too fixated with titles and territory to adapt to modern ways of working.
For some time I’ve been trying to shed the moniker of ‘Specialist’ within MediaCom.
Within many media agencies Specialists are often referred to as people who don’t buy media. I would have agreed with this rationale four or five years ago but it’s become quite a dated concept within the modern day agency.
