People’s Choice Credit Union launches musical bus stop

Commuters at bus stops in Adelaide are being given a choice of music to listen to while they wait for their ride – courtesy of People’s Choice Credit Union.

Five different headphone sockets have been fitted in bus and tram shelters, and people can choose between country, rock, classical, pop or RnB by local artists Danny Hooper, Tracer, Ashley Klose, Sonic Monkey and Malo Brando.

In some areas, benches have been replaced with a leather lounge chair, an office swivel chair, a body-moulded seat and a kitchen bench, giving consumers a choice of what they sit on.

“We’re giving people a choice of what to sit on and what to listen to, just like we give them a great choice of banking products,” said People’s Choice MD Peter Evers.

The agency behind the campaign was KWP.


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