Pitch Watch: Ikea media briefs out; Uber start-up Splend names agency; AccorHotels awards creative

May 27, 2016 10:28

Mumbrella casts a regular eye over some of the media, creative and PR pitches in market.

In this wrap up: Ikea (Media); Splend (Strategy and Content); AccorHotels (Creative); Melbourne Racing Club (Creative); Goodness (PR); Pancakes on the Rocks (PR); NEC Australia (PR); Changi Travel (PR); Lif3 (PR); Zespri Kiwifruit (PR and experiential)

Ikea reviewing media as part of global hunt

Swedish furniture giant Ikea is understood to have local media briefs in market on the back of a global media pitch worth more than $US444m.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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2 COMMENTS

nick williams 27 May 16

so, management guilty of inadequate oversight but the Producer is the only one who loses his job

seems standard

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John Hummelstad 1 Jun 16

All those great account wins + a phenomenal effort on helping the Hummingbird House Foundation launch Queenslands only Children’s Hospice. Thanks Yasmine and the RA Team!

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