‘Podcast advertising is often the afterthought… that needs to change’: Ralph van Dijk and Andy Maxwell launch specialist agency

In an Australian first, a specialist podcast media agency has officially launched, founded by respected audio leaders Ralph van Dijk and Andy Maxwell. Speaking to Mumbrella, the pair said there was a clear need for better podcast advertising solutions.

Having soft launched in January, EarMax has been formed in response to advertising wastage and jarring ads for audiences. Its services included podcast media buying, sponsorships, and creative production through its sister agency, van Dijk’s creative agency Eardrum.

Van Dijk, one of Australia’s best-known audio advertising executive, has teamed up with Maxwell who’s experience spans agencies including WPP’s Superunion (now Design Bridge & Partners), as well as global broadcast specialists Markettiers and 4DC in London.