Attack ads galore: Federal Election 2013 – the final creative verdict
Each week of the election season we’ve invited creative thinkers to give us their verdict on some of the advertising creative from the campaign. For the final week of the campaign Jason Lonsdale executive director of planning at Saatchi & Saatchi critiques the final round of ads from the parties.
Full disclosure: I’m a recently arrived Kiwi and therefore ineligible to vote. But unlike the recent US elections which utterly transfixed me, my lack of interest in this bun-fight is rivalled only by my disinterest in Vegemite, AFL & casual racism.
That being said, my deeply held apathy for either candidate seems to be fairly widespread among the population, so perhaps I represent your typical undecided and vaguely clueless swing voter?
With that in mind, let’s see who can entice me to insert my integer into their box:
All Labor needs to do to win is have Sam Kekovich read out the points listed on the dontbeafuckingidiot.com page (I read it in his voice), and they’ve got it in the bag.
What, you think it’d be to offensive for TV? Put all the wowsers in a chaff bag and throw them into the ocean.
Or you know, burn them as witches. Neither of those two things were too offensive for them the first time around, were they?
A Kiwi creative? Isn’t that an oxymoron?
The Sex Party had a great ad which is being hailed as the ‘Best Ad of the Election’ by various media commentators and Twitter:
https://www.youtube.com/watch?v=hxZ0yDTfnjw
Yet, you chose to show a quick cheap and nasty ad for the Sex Party instead in this article?
@Sex Party – If you think the ad you referenced isn’t cheap and nasty then you’re in the wrong industry my friend.
@Sex Party -congrats on winning the tallest dwarf contest