POSmusic offers retailers brand-driven playlists to engage customers

January 24, 2017 4:11

Retailers are being offered the chance to give shoppers their own playlists through Spotify with the launch of specialised music platform POSmusic.

The company, which began its life creating hold music playlists, has expanded its operations to allow shoppers to download curated playlists created by brands on Spotify.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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