Post-checkout video advertising comes to Uber Eats
Uber’s advertising division has launched post-checkout video ads on Uber Eats, with the likes of Domino’s and Stan among the first to run campaigns through the delivery app.
According to Uber, early tests on post-checkout video ads in the US outperformed industry viewability benchmarks by 37%, with the videos appearing both pre-dispatch and post-dispatch of orders as users monitor the status of their dinner or grocery order.
“Uber’s mission is to create opportunity through movement – for years we have helped people go anywhere and get everything,” said Uber’s Head of Advertising in Australia and New Zealand, Michael Levine.
“With ads now available on the platform, it’s a natural progression for us to offer brands a platform to maximise engagement with creative-led content, in the form of video.
“Video advancements will evolve how brands connect and engage with their audiences, which presents a unique opportunity to own 100% share of voice in a cluttered ad environment.
“We’re excited to showcase this new ad format alongside other innovations at SXSW Sydney as one of the official participating brand partners.”
Domino’s Australia’s CMO Allan Collins said of the new platform: “We love creating content that excites customers, and in today’s crowded advertising ecosystem, we are looking for innovative ways to connect with existing and new customers.
“We are excited to promote … through Uber Eats’ new Post Check Out video ad format, and engage audiences as they check in on their orders.”
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