Powerade encourages Aussies to ‘Sweat it Out’ in latest ads, with Dylan Alcott and Sam Kerr fronting the OOH executions
Powerade has launched a million-dollar campaign calling on Australians to ‘Sweat it Out’ and feel the benefits of releasing their stress and pressures at the end of a long day.
Captain of the Matildas, Sam Kerr, and dual sport gold medallist and 10-time tennis grand slam winner, Dylan Alcott, front the OOH creative for the campaign.
The TVC will appear across television, online video and social media. The campaign will also run on digital out-of-home, proximity, POS and in a range of fitness centres.
Sampling and ambassador activity will take place throughout 2020.
Captain of the Matildas Sam Kerr features in the OOH execution
Natalie Whitehead-Farr, marketing manager for sports at Coca-Cola South Pacific, said: “Our new Powerade ‘Sweat it Out’ campaign is about connecting the brand to a broader audience. We all have daily pressures or niggles and know that exercise can help clear your head and make you feel stronger, whether that be a five kilometre jog, a functional training class or a marathon. We all know that feeling of exhilaration we get after exercising which helps us take on the day.
“Powerade and Powerade Active Water deliver ION4 hydration that replaces electrolytes lost in sweat.”
Dylan Alcott is an ambassador for Powerade
The campaign was created by McCann.
Alcott and Kerr are ambassadors for Powerade, as is Australian cricketer, Mitchell Starc.
Credits
UM: Media
McCann: Creative
OGB: Social Media
Gemba: Influencers
Maverick: Sampling
