Powershop and White Grey launch Australian-first carbon offset campaign

Powershop’s new campaign ‘Power You Can Be Proud Of’ sees the energy retailer promising to carbon offset any emissions directly attributable to digital out-of-home billboards placed with Ooh Media, and radio ads purchased and produced through Southern Cross Austereo.

White Grey is the creative agency behind the campaign, with the TVC launching last night during Ten’s 10 News First and The Sunday Project. It features a young couple’s morning routine, including all of the appliances they use, with a voiceover explaining the benefits of being a Powershop customer: funding coral reef restoration projects, supporting renewable generation and the carbon offsetting of energy use.