PR agency tide.pr announces rebrand
With its fifth anniversary around the corner, tide.pr is rebranding itself as Tide Communications – a more expansive PR communications organisation.
The announcement:
Approaching five years in business, PR agency tide.pr conducted a strategic review of the business and concluded that their branding and positioning no longer represented the true breadth and capabilities within the business – far more than a PR agency, Tide Communications was born.
This ‘new wave’ of Tide symbolises the agency’s significant expansion across clientele, service capabilities and resourcing. “Our five-year anniversary felt like the right time to re-evaluate where we’ve been, where we are now and where we’re going. Our name no longer represented who we were or what we could offer,” said managing director at Tide, Stacey McArdle.
“Beyond PR, we work with a cross-section of clients on influencer marketing, content creation, events and activations and connect them with our content and digital marketing partners as and when needed. It was clear to us that we had outgrown our branding and needed to flip the script and do what we do best, for ourselves – PR,” continued McArdle.
In early January 2023, Tide’s leadership team and key stakeholders, decided that it was time for the business to level-up. Practically, this translated to a nationalisation growth strategy (Sydney and Brisbane as the immediate focus), refined internal processes, extended services (content, brand and events) and finally, a fresh brand.
This new look and feel marks only the beginning of the Tide growth strategy with plenty more to be revealed in 2024 and beyond. “Winning Boutique PR Agency of the Year in 2022 really showed us that we were on to something exciting. Ever since, we’ve experienced significant revenue growth, close to 100% client retention and the joy of big new, national client wins. We feel confident that we have both the team, backing, capabilities and strategic vision to reach greater heights in 2024 and beyond,” said McArdle.
This expansion is in step with Tide’s parent company, Hardie Grant Media, who in recent years acquired Reload Media (digital marketing agency), solidifying its full-service marketing offering. Already home to independent marketing agencies including content agency, Heads & Tales, Tide (PR and Communications) and Sherpa (content creation and production), Hardie Grant Media has created a marketing network of specialist businesses who are all independent yet fully integrated. This means clients have the security of engaging with a big business but also reap the benefits of agility and freedom of creativity that only an independent can foster.
So, who is Tide Communications?
The same consistent, transparent, results-driven, creative PR communications company clients and industry know and (hopefully) love, but with some added benefits such as:
• A full-service content production team via inhouse sister agency Sherpa. This means Tide can, and already do, offer fully integrated content solutions that a) won’t break the bank and b) can meet various content requirements across socials, web etc. From reels, photography, video, TikTok etc, Tide have a production team inhouse with decades of experience and can tailor a project or retainer to suit any client need and budget.
• Access to an integrated Hardie Grant Media marketing network. This isn’t new news, but still relatively unknown in the industry. From digital marketing via Reload Media, to content at Heads & Tales, brand strategy, creative, production to publishing, Tide offers a full-service marketing solution.
Source: Tide Communications
