PR: politics, pain, plaudits and predictions
Christmas celebrations and the party season is in full swing, writes Icon Agency’s Mark Forbes, and it’s time to highlight the reputational laughs and learnings from the past year… and forecast the year to come.
Expectations of integrity and purpose continue to rise, along with the contortions of business leaders when they’re caught in the cross-fire. The core lessons of 2022 are that governance, risk management and quick and honest responses to crises are what really count.
Politics
Our political leaders did their best to live up to the public’s low expectations, with some notable exceptions.
Internationally, the social-media savvy Ukrainian President, Volodymyr Zelenskyy comprehensively flogged Vladimir Putin in the PR war, presenting a determined but very human face across media platforms. However, Putin’s iron grasp over Russia’s government and media enabled him to maintain support at home with nationalist appeals and Nazi conspiracy theories.
