Dr Mumbo

PR stunt exposed as being nothing more than a PR stunt

Investigative journalism from Sydney’s Daily Telegraph today, which exposes  that a visit to Bondi Beach by the actor Zac Efron was just a publicity stunt.  

Apparently when it was announced that there’d be a photocall of Efron giving a surfing lesson, the paper’s columnist Annette Sharp expected that she’d get a lesson.

Sadly she failed to get near him and certainly failed to be photographed with him. She dedicates most of page 3 to explaining why it wasn’t her fault. It beats “the dog ate my homework”.

Happily she still managed to namecheck the sponsor twice.


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