Priceline continues ‘100% Woman’ roll out with new women in sport campaign
Priceline Pharmacy has launched its ‘Women in Sport’ execution as part of its ‘100% Woman’ branding which will capitalise on the growing momentum behind women’s professional sport.
‘Women in Sport’, created by Ogilvy Melbourne, launched this week during the WBBL and Priceline Pharmacy Kooyong Classic tennis coverage and features high-profile athletes from the AFL, cricket and netball.
The campaign includes both a 60-second and a 30-second television commercial.
Sorry… ‘The sports-based campaign helped further the idea that women are not one-dimensional’?!
Well thank god for advertising, setting that record straight.
I like it. It is interesting now, but I will be even more interested to see how the 100% women campaign manages, as promised, to “include men.”
I hope it is more inclusive than the press was some years back, when the Hockeyroos returned to Australia with the world cup, and rated about two inches in a newspaper that gave a whole page plus photos to a local Rugby League win.