Principals create a brand identity for the Bondi to Manly walk

Principals has created a brand identity for the Bondi to Manly walking track, which opened to the public over the weekend.

The branding features a symbol of a whale adapted from the Aboriginal symbol found on rock paintings, based on the guidance and approval of the Metropolitan and La Perouse Local Aboriginal Land Councils.

Principals sought the guidance of Metropolitan and La Perouse Local Aboriginal Land Councils on the use of the whale symbol

Principals collaborated with the Bondi to Manly Walk Supporters organisation to create the visual identity that represents the Indigenous heritage of the land. The symbol needed to be instantly recognisable to locals and tourists, so it could be used across signage and way-finding devices throughout the walk.