Qantas Assure focuses on frequent flyer benefit in new brand campaign

Qantas wants frequent flyers to understand the travel benefits they can receive when earning points through the brand’s health, life and travel insurance offering, Qantas Assure.

The latest ad for the insurance brand sees the birth of a young child, an elderly couple learning how to dance, a young woman attempting yoga on her floor, and a young boy trying to walk again.

A voiceover asks ‘What if life could be even more rewarding?’ before explaining how earning points through health, life and travel insurance can allow frequent flyers to do the same activities anywhere in the world.

The young family go to on a holiday to Dubai, an elderly couple go dancing on the streets of Chile, a young woman ventures through a forest to do Yoga on a beach, and the boy walks through the streets of a major city on the phone to his mum.

Qantas’ latest campaign aims to show frequent flyers to travel benefits of their insurance offering by showcasing cities including Thailand, Chile, Japan, Dubai and Australia.

The newest campaign for Qantas Assure is a different approach to the first work by With Collective, which saw Christopher Walken promoting the product by showing how activities such as walking, boxing and dancing could help frequent flyers earn points.

Qantas Assure’s health insurance is powered by NIB while the wellness program is powered by Qantas.

With Collective, The Monkeys and BWM Dentsu are the brand’s agencies of record.


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