Brand crisis drill, influencers and using public relations for good among PR-focused Mumbrella360 sessions revealed

Tim Burrowes

April 18, 2017 9:30

Delegates will watch a PR crisis unfold in a simulation of a brand emergency in a session at June’s Mumbrella360 conference.

Curated by reputation specialist Gerry McCusker – author of the book Public Relations Disasters – the session “The Drill: Could you survive a brand attack?” will see panelists and delegates grapple with an unfolding crisis.

McCusker: Leading The Drill at Mumbrella360

Presented by McCusker, he will use crisis simulation technology “The Drill”, which replicates trans-media PR disasters, testing the experts on how they would react, stage by stage, to a crisis.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.