Quantcast report predicts continued move to digital retailing for the auto industry
A report from advertising technology company Quantcast, has predicted an increased digital retail model for the automotive industry after consumer behavioural changes due to COVID-19.
Entitled APAC Automotive Insights – Consumer Purchasing Preferences and Digital Patterns, the report details the current outlook on the automotive industry, and how the past year has impacted consumer approaches to purchasing vehicles.
The report’s data indicates that with COVID restricting physical travel, auto brands and dealerships have been forced to adopt and “intimately understand” the digital experiences they offer consumers, with more searching and buying from home.
