RAAF launches latest recruitment campaign & uses new camera tech in Australian first, via VML

March 18, 2024 3:40

Defence Force Recruiting has launched a new campaign for the Royal Australian Air Force (RAAF) via VML, with aims to engage the next generation of recruits.

The campaign acknowledges common misconceptions of joining the RAAF and breaks them down by showcasing the experiences and opportunities available in the Defence Force.

It builds on the RAAF’s existing brand platform, ‘Up There’, that encourages young Aussies to join.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.