Radio360: new look surveys to launch in Q1 2023

October 28, 2022 5:38

A new hybrid audience measurement system for the GfK metropolitan radio surveys, Radio360, will be introduced from Survey 1 in March 2023, industry body Commercial Radio & Audio (CRA) announced today.

The enhancement will see the radio ratings produced using audience data collected from predominantly electronic diaries and live radio streaming data obtained from station web server logs and the GfK Sensic tagging system.

Russel Howcroft (3AW), Deb Hishon (GfK) and Dr Morten Boyer (GfK) at Audio Unlimited.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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