REA Group cuts first integrated partnership with non real estate advertiser with Jeep

March 10, 2016 9:37

jeep REA Group has launched its first-ever integrated campaign with a non-real estate advertiser with Jeep, ‘Grand Land’.

The promotional partnership is the first integrated campaign that realestate.com.au has had with a brand outside its core of real estate agencies.

The Grand Land promotion, created by Jeep’s agencies Cummins & Partners and Maxus, offers REA users the opportunity to test drive a Jeep Grand Cherokee and to go into a draw for a $100,000 plot of land anywhere in Australia.

REA created a custom API under the campaign banner that lists plots of land anywhere in Australia valued at below $100,000.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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