Reactive lauches digital drive for Mirvac

Digital agency Reactive has launched a website and branding campaign for Mirvac Hotels & Resorts.  

The announcement:

Global digital agency, Reactive has launched the website for Mirvac Hotels & Resorts’ “Best Year Ever” promotional campaign. Incorporating real-time social media interaction and User Generated Content, this branding campaign encourages guests at Mirvac’s hotels to share precious memories from their holidays with their friends and followers on Facebook, Twitter and YouTube.

The “Best Year Ever” campaign includes a major competition prize as well as smaller monthly and daily prizes for Mirvac guests who share their special memories via its campaign microsite and other social media networks. Guests, and their friends and followers, are given the opportunity to vote for their favourite Mirvac memory, with the monthly winner choosing from an amazing selection of short breaks, normally not easily attainable. The monthly winners also go into the draw to win the major prize of a trip for two around the world, including accommodation.

“We know that the best promotion of Mirvac Hotels & Resorts is via word of mouth referral from our guests. The social media capability of our ‘Best Year Ever’ site is a critical component, because it encourages our guests to share their Mirvac memories with their friends and followers via word of mouth, email and on Facebook, Twitter and YouTube, plus, rewards them for doing so,” said Linda Sweeney, Group Marketing & Communications Manager, Mirvac Hotels & Resorts.

“People love sharing their special holiday experiences with their friends and the Best Year Ever campaign site allows us to associate those memories with the Mirvac brand across our 47 unique hotels and resorts,” continued Sweeney.

Using stunning design and real-time interaction, the ‘Best Year Ever’ site shows guests’ memories and experiences including photos, videos and stories shared by Mirvac guests every day. Visitors to the site can view the memories by date, resort or experiences such as beach or family activities using its filter. Browsing to future months shows memory placeholders such as major public holidays and provides special Mirvac offers and promotions.

“We’re very proud of our work on Mirvac’s ‘Best Year Ever’ microsite as it features effective web 2.0 technologies to help engage our audience, such as encouraging instant participation and real-time sharing of content generated by guests at Mirvac’s Hotels & Resorts to build the group’s brand amongst their friends and family,” said Tim O’Neill, Joint Managing Director, Reactive.

Reactive is a global digital agency with offices in Melbourne, Sydney, Auckland and London that specialises in providing eCommerce and digital solutions primarily to clients in the travel, retail and government sectors. Current clients include British Airways, Melbourne Convention & Exhibition Centre, Metro Trains, Skycity, Melbourne Airport, STA Travel, Bras N Things , Jeanswest, Dotti and General Pants Group.


Source:  Reactive press release


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