Realestate.com.au partners with Mini
Realestate.com.au and Mini have formed a partnership to launch a new interactive advertising campaign.
The announcement:
Leading brands realestate.com.au and MINI joined forces this week to disrupt the market by launching an interactive advertising campaign, generating buzz and excitement around the new MINI Countryman.
The interactive floor ad, which ran exclusively on realestate.com.au for one day, formed part of MINI’s pre-launch strategy to generate enquiry leads into their top-of-the-range four door MINI Countryman all wheel drive, which is set for release mid next year.
If it was a one day exclusive, why weren’t the average daily UBs quoted instead of the grossly inflated monthly data?