Red Havas Brisbane has announced several new client wins, including the Gold Coast Film Festival.
Red Havas Brisbane has started the year on a high, announcing a series of significant client wins across its Technology, Healthcare, Consumer and Lifestyle offer.
Led by Red Havas Brisbane Executive Director Yasmine Gray, the team has been appointed to deliver national ongoing PR and social campaigns for a number of exciting established and emerging brands in Australia.
Gold Coast Film Festival has appointed Red Havas Brisbane to develop a creative campaign to raise awareness and drive box office sales for their annual event, as it makes a comeback after its cancellation in 2020 – a first in 18 years. The festival is a celebration of Aussie films and filmmaking, promoting Australia as a prime shooting location for international movies.
The team has also expanded its consumer brand portfolio, winning a competitive pitch for vEEF by Fenn Foods. Red was selected as the communications agency to shine a spotlight on the sustainability endeavours behind plant-based food products, including their launch of the world’s first carbon neutral mince.
New Technology brand fieldd has enlisted the services of Red Havas Brisbane to raise awareness of its innovative software platform built to ‘Uber-fy’ mobile, service-based businesses. The remit includes the development of an integrated PR strategy that aims to establish a strong brand voice in market and start conversations with potential investors.
The team has also been appointed to bring its consumer health expertise to bring Herlip to market, the world’s first 8x multi-action, all-natural cold sore relief gel, through PR and Social.
Mrs Gray said: “We couldn’t be more thrilled with the client wins that have been coming through our doors in the last couple of months. The Queensland market has navigated its way through a difficult year and we’re proud to support a number of local businesses and organisations as they share their story in new and different ways to build momentum in 2021.
“Our team has been delivering some of the strongest creative, strategic and insights-led responses to briefs we’ve ever produced. It’s a great demonstration of the value clients are seeing in the earned conversations created between brands and people who matter – from investors through to superfans – by leading with PR and social.”
These latest wins follow Red Havas Brisbane adding the Queensland Wine Industry Association (QWIA) to its client base last year, bolstering the office’s already strong tourism experience the team was appointed to launch Queensland’s first ever wine trail, the Vine and Shine Trail – the centrepiece of a wider ‘Venture In’ campaign co-created by Red Havas, Host/Havas and Havas Blvd – providing a huge boost for the domestic tourism industry.
“Our own research tells us people wouldn’t care if 77 percent of brands disappeared tomorrow, so we’re very excited to start having meaningful conversations in market for both our new clients, as well as continuing to grow and strengthen our existing ones” says Mrs Gray.
Red Havas comprises a global network of 1,300+ PR practitioners that operates in nearly 50 countries. Red Havas is powered by the Havas Group and its parent company, Vivendi, whose world-class entertainment capabilities include Universal Music Group and Studio Canal.