Red Jelly’s Tasmania road safety speeding awarness campaign shows its shattering impact
The shattering effect of speeding on lives is the centrepiece of a new campaign by Red Jelly for the The Road Safety Advisory Council Tasmania.
The campaign features x-ray vision of bones after the impact of speeding backed with the tagline Speeding Shatters Lives.
Running across TV, print, outdoor, radio and digital, Red Jelly also worked with media outlets to place stories about the people who’s lives had been shattered by speeding nearby the ads.
Dear Mumbrella
What is the shattering impact of the campaign?
As opposed to the campaign ‘using’ a shattering impact device in a campaign.
But you’ll be perfectly safe if you sit at the speed limit, right?
Oh, right.
Seriously. Am I missing something. Contender for worst ad this year.