What the rise of smart cities will mean for Aussie marketers

Smart cities are on the rise as visionaries prepare for digitally enhanced physical spaces powered by the cloud.

Those of us living in New York, London or Chicago may recognise one of these devices – it’s a Link hotspot that reinvents the notion of a payphone with super fast, free Wi-Fi and other digital content such as public transport schedules and event calendars. No more wondering if the bus is running late – real-time schedules let you know if you have time to grab a last-minute bagel or beer.

According to Dave Etherington, CTO of Intersection Media: “These emergent technologies connect the physical and digital realms and elevate the civic experience with universal access to the internet and information around us.”