Sales directors gear up for a busy summer of TV heading into ratings year 2022
As the official TV ratings period comes to an end and the festive season approaches, the major Australian TV networks are gearing up for a bumper content offering throughout the summer period. Mumbrella’s Emma Shepherd speaks to Nine’s Matt Granger, Seven’s Natalie Harvey, and Ten’s Rod Prosser, on what results they’re expecting from their content slates and how the continued COVID-19 restrictions will impact viewing habits.
“In terms of our summer programming, we really do have the biggest and strongest summer schedule we’ve ever had. I’m a Celebrity…Get Me Out Of Here kicks off 3 January, and arguably the noisiest program over that period, and we’re particularly excited about this upcoming season,” Ten ViacomCBS chief sales officer, Rod Prosser, says.
“Obviously again, because of COVID, we’ve shot it in Australia, which has been really handy for our commercial partners, obviously because it’s not far to travel product etcetera, so we’ve been able to monetise that really successfully. We’re just so proud of the show, because hands down, that one show, redefines all of summer viewing,” he adds.
