Mumbrellacast interview: Rod Prosser and Beverley McGarvey on Ten’s strategy for the year ahead
Ten ViacomCBS became the latest free-to-air network to launch its 2022 Upfronts yesterday, via a virtual presentation.
Chief content officer, Rod Prosser and executive vice president and chief content officer, Beverley McGarvey join the Mumbrellacast this week, to speak about the presentation, and the year ahead for the network.
The network stepped out for the first time to present itself as a multi-channel media company, doing so with a broadcast that felt light hearted in its nature, contrasted with the very corporate and formal attire worn by its presenting talent and group of executives.
