SBS draws on national anthem to promote new documentary series
SBS has kicked off a new campaign to promote its new TV documentary series ‘Once Upon A Time in Punchbowl’, a series telling the story of how the Lebanese community found their place in multicultural Australia.
The campaign, conceived and designed by SBS’s in-house creative team, features one face split into two – with one half of Lebanese origin and the other of Anglo Australian origin to highlight the key theme of the documentary series, the question of identity.
The TV promo, central to the campaign, uses the second verse of the Australian national anthem – “For those who’ve come across the seas, we’ve boundless plains to share” – juxtaposed against a backdrop of media coverage highlighting strained Anglo-Lebanese relations in Australia.
Let’s hope that for balance it properly highlights the immense contribution made to the Australian prison population.
WAY off base, Bongo. As Scott Morrison highlighted to a community gathering during the 2013 election campaign earlier this year, migrants and their offspring are under represented in prisons and over represented in higher education (that’s to say, compared to the national average). The great thing about Renata Gombac’s first installment “Once Upon A Time In Cabramatta” was that it reinforced the need for migrant support services, which were lacking when Malcolm Fraser opened Australia’s doors to Vietnamese refugees. Lebanese Muslims do a hell of a lot of good in Australia that goes unrecognized, and organisations like the LMA are invaluable to social cohesion. Morrison’s annual “mateship treck” to bring together Muslim and non-Muslim kids is similarly worthwhile in dispelling these stereotypes.
Hope it also highlights the increase in gun violence and violent gang assaults.
Typical commentary from Australia’s whitewashed and segregated media industry types (Adam Joseph excluded). It’s amazing to me that people still try to argue we’re not a racist country. Sad.
The best thing SBS ever did for multiculturalism was engaging Paul Fenech… He’s done more to bring together all sides of the cultural divide. Think Housos and Swift & Shift Courier. Humour is key!
It’s quite sad, Andrew. And the only way to overcome it is through cross cultural engagement and awareness, fostered institutions like SBS:
http://www.sbs.com.au/news/art.....ribute-sbs