SBS reaches net zero on direct emissions

This is part of Mumbrella’s coverage of the 2024 upfront season. Click here to see other articles in the series. 

National broadcaster SBS has claimed its “clear leadership position within the Australian media on sustainability”, announcing it has achieved net zero on its direct emissions.

The station switched to 100% renewable energy last July, and is transitioning its fleet to hybrid and electric vehicles.

According to Nielsen’s Sustainability Rankings, SBS ranked number one among media and telco brands when it came to social and environmental good.

Further to this, the network has also worked with its content, technology, and marketing partners to map their individual decarbonisation plans – with the goal for its entire supply chain to reach total net zero by 2045.

“Now that we have tackled our direct emissions, our next focus is our supply chain,” James Taylor, SBS Managing Director.

“I am very pleased that we are setting an ambitious date of 2045 for Net Zero on all emissions, including Scope 3. This is a space where SBS can and should lead the industry.

“We’ll do this in collaboration with our production partners and I am pleased that SBS has already begun carbon measurement on key TV franchises such as Insight, The Cook Up with Adam Liaw, and Going Places with Ernie Dingo.”

“As a responsible purpose-driven public broadcaster, sustainability is at the heart of our strategy,” said Abigail Thomas, SBS head of sustainability.

“SBS is taking an ambitious but credible approach to decarbonising its operations and supply chain, helping to lead the Australian broadcasting industry to tackle this key global challenge.”

SBS will hold its Upfront tomorrow morning, at Sydney’s Town Hall, where the network will further outline their net zero path.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.